Areas of Concentration™

An in-depth "how to" series of sessions (both in person and on the phone) between a Bravo Port expert and a client, which is designed to expedite the learning curve (and minimize brand mistakes).

We believe we have designed the most powerful, cost-effective step-by-step guide on how a brand can execute on an particular Area of Concentration™. Our format is results oriented to give the client the most effective methodology and strategy for each of the following AOC:

Areas of Concentration™ Topics

1. Product line assessment — including a review of the competitive landscape
2. Product development: step-by-step
3. Financial strategies for growing the client's business
4. Retailer appointments
   1. Sell-in of a new brand — setting up and attending retailer appointments
   2. Retailer negotiations and management
5. EDI, operations and logistics
6. Tactics for maximizing brand rollout and minimizing expenses
7. Sales forecasting and inventory management — accuracy is the key to profitability
8. Merchandising strategies and principles for driving the retail sales — mass market and/or prestige market
9. Hiring, training and motivating staff to maximize profits and brand growth (office and field staff)
10. Boutiques/Spa/Apothecary business — how to open, manage and grow the brand in this lucrative channel
11. Retail store ownership — how to align store objectives with revenue objectives
12. Public relations strategy
13. Tradeshow planning and attendance to generate optimal revenue
14. Sales collateral and presentation material: rewrites and redesign
15. Rep group strategy — who to call, how to set up the structure and what to consider
16. Training the trainer — training the product trainer for maximum sales on the retail floor
17. Merchandiser protocols to drive sales — setting up field programs to maximize sales success
18. Mass market sales strategies — including TPR', EDLP, bounce-back coupons and pricing strategies to drive sales volume
19. International distribution establishment — distributor contacts and deal structures to maximize sales volume
20. Amenity programs for hotels — how to get involved and what to consider
21. Licensing strategies — how to license and how to protect yourself in the deal structure
22. Direct response TV — infomercial strategy and financial considerations
23. HSN vs. QVC — how to get your product on a shopping channel and how to navigate the right partner for the brand
24. Exit strategy considerations — optimally positioning the company for sale or a strategic partnership